Website design
The same series, priced for the people buying it
A Nigerian storefront for Big Truths for Little Hearts, so local buyers are not converting currency in their heads or paying to ship a children’s book from abroad.
The client
The Nigerian edition of the Big Truths for Little Hearts storefront, carrying the same illustrated series for the domestic market under MyFav School.
What the site had to do
- Local pricing, because a foreign currency total loses the sale
- A checkout that works with how Nigerians actually pay
- The same catalogue, without the international friction
- WhatsApp, the default customer service channel in this market
What we built
1
A storefront on its own domain. A separate Nigerian site rather than a currency switcher, so the experience is local from the first page.
2
Local pricing and checkout. Prices in naira and a checkout suited to the market, removing the two things that most often stop a domestic buyer at the last step.
3
The full series, unchanged. The same titles and illustrations as the international site, so nothing is lost in the localisation.
4
WhatsApp ordering alongside the cart. For buyers who would rather ask a person than complete a form, which in this market is most of them.
What the site does now
- Prices the series in naira
- Runs a checkout suited to the domestic market
- Carries the same catalogue as the international storefront
- Takes orders over WhatsApp as well as through the cart
Want one that works this hard?
Thirty minutes, no pitch. We will tell you what is costing you enquiries.
More website work
Tosin Osuntubo · Speaking and advisory
Speaking, data culture, coaching, analytics and advisory set out separately, with case studies and one booking route.
Plum & Grey · Fashion retail
The full collection with wishlist, compare and naira checkout, on the brand’s own storefront.
Necta Experience · Events and catering
Three event formats, a gallery, testimonials and a quote request, with WhatsApp alongside.
Big Truths for Little Hearts · Children’s publishing
The series, the launch and direct ordering in one place, with WhatsApp for the questions that come first.
MyFav School · Online education
Classes banded by age, one-to-one options and a seven day free trial, all handled on the site.
Houston Hype Marketing · Marketing agency
Services, projects, named team and three enquiry routes, with booking pinned in the header.
Galaxy Confectionary · Bakery and confectionery
Breads, cakes, snacks and drinks browsable by category, with ordering and customer reviews on the page.
Ardenil Projects · Logistics and contracting
Consulting, logistics and business services set out separately, with a direct route to a quote.
Afri-Silkway · Economic development
After every pitch, interest arrived and went nowhere. Now there is a programme to read and an enquiry that reaches a person.
Which part of yours is still manual?
Bring the thing that is stuck. We will tell you straight whether a website fixes it.