Website design
The same series, priced for the people buying it
A Nigerian storefront for Big Truths for Little Hearts, so local buyers are not converting currency in their heads or paying to ship a children’s book from abroad.
ng.myfavschool.com
The client
The Nigerian edition of the Big Truths for Little Hearts storefront, carrying the same illustrated series for the domestic market under MyFav School.
What the site had to do
- Local pricing, because a foreign currency total loses the sale
- A checkout that works with how Nigerians actually pay
- The same catalogue, without the international friction
- WhatsApp, the default customer service channel in this market
What we built
1
A storefront on its own domain. A separate Nigerian site rather than a currency switcher, so the experience is local from the first page.
2
Local pricing and checkout. Prices in naira and a checkout suited to the market, removing the two things that most often stop a domestic buyer at the last step.
3
The full series, unchanged. The same titles and illustrations as the international site, so nothing is lost in the localisation.
4
WhatsApp ordering alongside the cart. For buyers who would rather ask a person than complete a form, which in this market is most of them.
What the site does now
- Prices the series in naira
- Runs a checkout suited to the domestic market
- Carries the same catalogue as the international storefront
- Takes orders over WhatsApp as well as through the cart
Want one that works this hard?
Thirty minutes, no pitch. We will tell you what is costing you enquiries.
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After every pitch, interest arrived and went nowhere. Now there is a programme to read and an enquiry that reaches a person.
Which part of yours is still manual?
Bring the thing that is stuck. We will tell you straight whether a website fixes it.
